As any business looks to increase the quantity and quality of leads that they are receiving, one channel that many marketing strategies leave out is better data collection from their website.

While you might have a form that visitors can fill out to be contacted at another time, Fasturtle’s WebID goes beyond that, allowing you to identify website visitors, with no form fill required!

Key Takeaways

• WebID enhances lead generation by identifying up to 70% of website visitors, providing contact details without necessitating form fills, allowing your business to focus marketing efforts on nurturing leads.

• Our service adheres to privacy laws like CAN-SPAM and CCPA, and employs tactics like geofiltering and suppression audiences, contributing to privacy compliance and consumer trust.

• Integrating our visitor identification tools with your CRM systems enhances lead management through automation, prioritization, and efficient engagement, boosting productivity and enabling targeted, personalized marketing and sales strategies.

Website Visitor Identification Setup Process

Traditional tools like Google Analytics provide a wealth of data on traffic sources, page views, and user behavior, but they fall short when it comes to supplying methods to actually contact your website visitors.

This is where website visitor identification tools like WebID come in.

Our tracking script is designed for easy setup and immediate data availability, quickly connecting to our platform that allows you to follow up and convert leads.

With WebID, you get to know your website visitors on a deeper level, revealing which pages they interacted with throughout their visit. You can receive this valuable lead information daily, weekly, or simply by logging into the platform.

This granular level of detail gives you the power to understand your customers better and tailor your marketing efforts to their needs.

Data Collection and Privacy Compliance

Data collection and privacy compliance is always important, and we make sure to always prioritize ethical marketing tactics.

WebID collects data exclusively in the United States, not collecting personally identifiable information (PII), thereby exempting it from international privacy laws like GDPR. However, U.S. laws like CAN-SPAM affect how emails collected through WebID are managed, requiring clear opt-out options and compliance in honoring opt-outs.

Furthermore, WebID must adhere to state privacy laws such as the California Consumer Privacy Act (CCPA), which mandates informing visitors about data collection and providing rights to data deletion and opt-out of data sharing. To simplify compliance with various state regulations, we can utilize geofiltering to selectively exclude visitors from certain states, allowing you to only get leads within your local area if you so choose.

Enhance Personalization and Targeting

Personalization and targeting have become necessary elements for a more engaging user experience.

Visitor identification tools can play a crucial role in this area. WebID identifies anonymous website visitors, providing enriched demographic data for personalized marketing.

Understanding your visitors goes beyond recognizing them; it involves comprehending their demographics and firmographics.

Essentially, visitor identification tools like WebID can help you create a personalized experience that not only attracts but also retains customers.

Boost Your SEO and Digital Advertising ROI

Recognizing your website visitors not only amplifies personalization and targeting but also profoundly impacts your SEO and digital advertising ROI. Visitor identification tools help businesses find new leads and optimize targeting for Account-based marketing campaigns. This allows sales and marketing teams to concentrate their efforts on the right audience, leading to more efficient campaigns and increased ROI.

Visitor identification tools also play a crucial role in understanding which parts of your website are most engaging for relevant visitors, leading to targeted SEO improvements. Some ways to optimize your website for better SEO and engagement include:

• Optimizing on-page SEO elements like title tags, meta descriptions, and headers

• Enhancing the user experience with visual media

• Running targeted social media ad campaigns to reach specific demographics

By implementing these strategies, you can boost organic traffic, improve site engagement metrics, and increase conversion rates.

In fact, social media engagement drives direct traffic to websites and complements SEO, contributing to a superior digital advertising ROI. Visitor identification tools, therefore, supply key metrics for deep analysis, enabling strategic decisions that enhance SEO and digital ad effectiveness.

Converting Organic Traffic into Prospects with Email

Fasturtle’s WebID program has built in integration with Constant Contact, a leading email marketing platform, which allows you to automatically import your website leads into your drip email campaign and send them a series of emails, with no additional effort!

If you have been looking for ways to follow up with potential leads, but don’t have the resources to hire another sales person to constantly send out emails to prospects, this is the perfect solution for you.

Real-Time Reporting and Analytics

WebID provides the following benefits:

• Real-time reporting to help track website visitors and leads effectively

• Integration with CRM systems to enhance real-time reporting capabilities

• Immediate tracking and analytics of customer behavior on websites

The combination of real-time data and CRM integration offers a valuable stream of actionable opportunities for sales teams to immediately follow up. So, integrating visitor identification tools with your CRM system can provide real-time insights into your website visitors, allowing you to take immediate action and boost your sales and marketing efforts.

Multi-Channel Marketing Strategies

Utilizing visitor identification tools in multi-channel marketing strategies can assist in designing campaigns that strike a chord with your audience. Here are some ways you can use these tools:

• Segment your email list based on visitor behavior to send targeted email marketing campaigns.

• Create tailored audiences for social media ad campaigns based on user interactions on your website.

• Implement creative direct mail pieces catered to different website pages visited to provide a more customized marketing strategy.

You can even predict competitor behavior by tracking their activity on your website to inform your retargeting strategies. WebID allows filtering of lead data based on key pages visited and offers geo filter controls by state or zip code. By using these insights, you can create a more targeted and personalized multi-channel marketing strategy.

Direct Mail Retargeting Add-Ons

Direct mail retargeting add-ons can take your multi-channel marketing strategy to the next level. Identified leads can be targeted using direct mail retargeting, which involves sending physical postcards to visitors who have shown interest in specific products or services.

The direct mail retargeting add-on includes services such as the design, printing, and USPS shipping of glossy postcards. Retargeting with direct mail caters to both B2C and B2B companies aiming to convert orders or generate leads from website traffic. The cost of direct mail retargeting programs primarily depends on printing and postage.

By using direct mail retargeting add-ons, businesses can reach identified leads in a more personalized and tangible way, enhancing their marketing efforts and making them stand out among digital marketing companies.

Identifying your website visitors and turning them into valuable leads is crucial for business growth.

By using visitor identification tools like WebID, you can not only identify your website visitors but also gather insightful information about their behavior and interests, helping you craft personalized marketing strategies that resonate with your audience.

With easy integration into your CRM, these tools can streamline lead management, improve reporting capabilities, and foster better customer experiences.

So, why wait? Talk to our team today to start to leverage the power of visitor identification today and transform your website into a lead generation powerhouse.

Frequently Asked Questions

Does this follow data compliance laws?

Our #1 priority is to adhere to the latest data privacy standards and procedures, in the United States, the CAN-SPAM Act allows email to be sent to any user, so long as each email provides a mechanism for the user to opt out from future email.

Is this commonly provided by any digital marketing agency?

No. Many digital marketing agencies will settle with only supplying leads that fill out a form, while Fasturtle pivots to instead focus on increasing the percentage of leads from your website with this additional service.

What data can be obtained with WebID?

With WebID, you can obtain the name, mailing address, email address, company, personal LinkedIn URL, and more for B2C and B2B campaigns. This allows for more targeted and personalized marketing efforts.