As the world around us sees endless technological advances, our companies must adjust to accommodate the needs of our audience. If you want to be sure you’re marketing your business correctly, read on to learn about the top ten digital marketing trends that are projected to be an integral part of your marketing strategies in 2023.

1. Social Media

Social media marketing is a force to be reckoned with and brands are using the voices of content creators to advertise and promote their products on apps such as TikTok.

2. Email Marketing

Using email as a method to promote your business is nothing new since email marketing has been a tried and true way of keeping customers aware of promotions, discounts, and other services. According to Hubspot, emails have an unprecedented 4,2000% ROI, making it the perfect internet marketing technique.

3. B2B Marketing

Videos are an important part of business-to-business (B2B) marketing, as they push to create engaging connections between businesses, instead of just selling products to customers.

4. AI Content Generation

Many tasks that were previously done by the hands of a human, such as blogs, social media posts, and ads, can now be artificially derived through formulas that provide unique work and can save time and money for your company.

5. Short-Form Video Content

The more popular examples of this type of digital marketing are the TikTok videos you watch and the Instagram blog reels that pop up on your feed.

6. Blockchain Marketing

This form of marketing works by viewers choosing if they want to partake in viewing an ad, and being rewarded in some digital form of currency. This promotes loyalty and creates brand advocates out of everyday customers.

7. Content Marketing

Using the method of content marketing forms connections with others and helps build a community of like-minded individuals by promoting your business to those who will be receptive to what you’re putting out.

8. Zero and First-Party Data

Third-party data continues to be relevant, but experts are continuously looking for ways to eliminate the need for cookies with the prevalence of privacy remaining on the mind of consumers. Zero and first-party data solutions would be the end goal for those aspirations.

9. AR and VR

Augmented reality (AR) and virtual reality (VR) are up-and-coming unique and interactive ways for consumers to learn about what your business has to offer. With on-demand access to virtual reality situations, such as seeing what a piece of furniture would look like in your home, convenience plays the biggest factor in this marketing tactic.

10. Live Streaming

On social media platforms, live streaming gives companies a way to interact with their consumers in real-time, encouraging conversation and promoting trust since your company becomes more than just another ad on a page.

While there is an abundance of ways to market your company, from email marketing services to social media advertising, certain strategies from the past are fading away as we make room for advancing technology in 2023. To learn more about how you can increase awareness of your business, and see a rapid return on your digital marketing investment, give our digital marketing agency a call today at (888) 468-8785!