It’s no secret that pay-per-click service campaigns and paid advertising have helped boost business for many companies all over the globe. According to BrightEdge Research, search engines are the first step to 68% of online experiences. Thus, it’s no surprise that Google Ads and Microsoft Ads are crucial to growing your online presence. Search engine marketing and Google Ads maintenance are two of the top requested services that a responsive web design agency offers, and it’s easy to see why.

With the right SEO, copy, keywords, and financial investment, your paid advertising can boost your site traffic and help you reach your business’ internet marketing goals, no matter the industry. It’s important to visualize how your particular retail industry connects with paid advertising. In this blog post, we will explore the latest Google and Microsoft Ad benchmarks for direct sales industries, based on the 2022 statistics gathered by WordStream by LOCALiQ.

Automotive Sales

Automotive sales do not include servicing but focus more on selling cars and parts. This industry averages at about $47 dollars per lead and a 5.77% conversion rate on paid ads. It can be assumed that the high lead cost is correlated with the historically high prices of vehicles.

Apparel, Fashion, and Jewelry

The apparel industry includes clothing, jewelry, and other fashion accessories. With an average click-through rate of around 6%, apparel-centered ads are often much more successful in reaching their target audience than other industries such as home improvement and general shopping products.

Furniture

The furniture industry has the highest cost per lead out of all the retail industries, sitting at just above a $76 average. Getting leads in furniture may be expensive, but the cost per click is substantially lower than in other industries, resting at a surprising $2.39 average.

Home and Home Improvement Products

Home and home improvement products range from your basic paint and plywood to entire appliances. With an average click-through rate of 4.62%, this industry has the lowest ad targeting accuracy in terms of reaching the perfect customer. However, the home improvement average conversion rate is a whopping 11.21%, putting it in the top five industries for conversions.

Travel

The travel industry includes tickets, hotels, and travel agencies. Travel has the second-highest click-through rate, with an incredible 9.19%. They also have a low cost-per-click metric average, sitting all the way down at $1.63.

When it comes to your pay-per-click advertising and local SEO, it’s crucial that your ads are formatted and built to get the most conversions. A poorly-designed advertisement will yield little profit, but a carefully thought-out advertisement can bring your business the attention it deserves. As a responsive web design agency, Fasturtle will work diligently to ensure your Google and Microsoft Ads reach new heights as well as the right customers. Give us a call today and see how a qualified responsive web design agency can work for you!