There is more to higher search engine rankings than just having a good website. Your website also needs to be correctly optimized to improve your online visibility and drive traffic. Your website must be designed and built to incorporate SEO elements. This is where using social media advertising services can be very helpful. Here is more information on the importance of SEO and web design’s relationship.

How Does Google Rank?

According to ImpactPlus, Google’s search algorithm uses more than 200 factors to rank websites. To do this, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s analysis of its authority and usefulness to the end-user. Some of the main things Google currently ranks on are onsite content and off-page links. When it comes to the content of your website ask yourself: is your content unique? Is your content helpful? How attractive is your website to the user?

What Does SEO Web Design Look Like?

SEO web design refers to the design and development of a website that incorporates SEO’s best practices. The SEO elements of web design will help search engines like Google better understand and rank your website which will help drive more traffic. SEO web design includes elements like mobile-friendliness, easy-to-read design, website speed, sitemaps, and many more. Your website and the search engine optimization of your website both aim to accomplish the same goal: creating an excellent user experience.

Bad Pages: How to Avoid It

“Bad pages” are pages that are not optimized for Google’s algorithm. They can generally be explained as such: pages that have a high bounce rate, pages that are slow to load, and pages that are spammy and unauthentic. Additionally, a website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, causing your rankings to plummet. Routinely check on these factors to make sure your rankings are not falling.

SEO and web design work together quite seamlessly. If you want to improve your rankings, start with checking your web design and optimizing SEO elements within it. Contact us today for more information on social media advertising services.