It is more important than ever for a business to have a strong online presence. It helps businesses be competitive and grow their customer base. The problem is that many small businesses don’t know where or how to start when it comes to the web. Here are six steps to get you on your way to online success.

1. Set Your Objective

The most important decision you will make in your business is deciding your main goal or objective regarding internet marketing. Whether you are looking for increased revenue, brand awareness, traffic generation, or all of the above, you must be very clear on the purpose of your website.

2. Define Your Target Audience

The next step is to decide who you would like to reach with your marketing and what it is that they will find helpful. Once you have a better understanding of their needs, you can create content that resonates with them.

3. Optimize Your Site

Today, users are more likely to find your site through organic search results than they are to stumble across it independently. This is why you need to make sure that every piece of content you create for your internet marketing campaign and website is optimized for SEO purposes. You can do this by making sure that each post includes relevant keywords and backlinks.

4. Be Consistent and Regular with Your Posts

Once you start creating content for your website, the hardest part is staying on top of it and keeping it consistent over time. This can be especially difficult if you are not a full-time blogger or don’t have time to write posts regularly. The best way to get around this is to partner with a content writer or seek out other opportunities to get guest posts on popular blogs.

5. Share and Promote

It is not enough to just create content. You also need to find ways to get your target audience to see it and create an emotional connection with them so they want to come back for more. You can use many different internet marketing strategies such as paid search, social media marketing, email marketing, and affiliate programs.

6. Measure and Optimize

With all of the hard work you will put into creating and promoting content, it is important that you make sure to track its success and continuously improve on what’s not working so that you can get the best results possible. You can do this by creating an analytics plan, implementing remarketing campaigns, and using social media monitoring tools to stay on top of conversations about your site or brand.

According to Impact Plus, Google’s advertising solutions have helped more than 1.3 million businesses, website publishers, and other nonprofits in the United States. You can DIY your marketing and use Google products to improve your site’s performance, or you can contact a trusted digital marketing agency like Fasturtle.