All Rock Supply
Digital Marketing Case Study
All Rock Supply is a wholesale and retail supplier for a variety of landscape materials with a primary focus on landscape rock and boulders. With three locations throughout the Phoenix valley, All Rock Supply focuses on helping homeowners and business owners improve their curb appeal with water conscious landscaping.
Looking for a digital marketing partner to help them keep up with their competitors online, All Rock Supply contacted Fasturtle in 2016.
A Valued Partnership and a Successful Campaign
For more than 20 years, Fasturtle has prioritized every client and their unique business goals, providing exceptional, results-oriented, digital marketing solutions. We pride ourselves on being driven by results and working with our clients to build strong campaigns that grow their business. After speaking with All Rock Supply about their products, services and business goals, our expert marketing team developed a strategic digital marketing plan that has led to continuous growth and a valued partnership.
The Problem
The internet today is filled with lots of noise and different companies competing for attention. As a result, All Rock Supply enlisted the help of Fasturtle to help them design a new website and digital marketing campaign in order to keep up with online competition.
The Solution
To start out, Fasturtle designed a website that heavily relied on search engine optimization. This involved researching keywords that were used to ensure the content of the website would easily be found on search engines.
All Rock Supply gained sizable traction in their marketing efforts after the creation of the new website and SEO alone. To further enhance their customer acquisition, Fasturtle developed a Google Ads campaign. When crafted effectively, Google Ads can be a major source of business growth for companies.
We once again used targeted keywords for Google Ads and focused on the most frequently searched services to generate high-quality customer interest for All Rock Supply.
After implementing a top-notch website with SEO and positioning All Rock Supply with Google Ads, the company noticed a significant improvement in both the quality and quantity of customer opportunities.
The Results
When All Rock Supply first came to Fasturtle, they were having trouble staying competitive in an extremely crowded online market. By implementing the solutions presented above, All Rock Supply saw an 84% increase in total website sessions while also increasing organic web traffic by 435%.
In regards to their Google Ads campaign, All Rock Supply had a 39.05% search impression share (compared to the national average of 20%) and a 10.82% CTR (compared to the national average of 2%).
Continued Success in the Landscape Services Industry
The success of this campaign has laid the groundwork for Fasturtle to use similar techniques while building digital marketing campaigns for other clients within the landscaping and landscape supply industries. Our landscape service clients saw a stunning 427% increase in organic traffic from search engine optimization. In addition, our pay per click clients experienced a 5.4% CTR and 6.96% conversion rate. Valuing our client partnerships and delivering ROI driven, proven results is what makes Fasturtle a leading digital marketing agency for landscape services.
