If you still aren’t using videos to market your brand, then you could be missing out on a lot. Read on for five reasons why video is quickly becoming an important marketing tool for small businesses and why you need to include it in your own marketing efforts.

Consider the Rising Statistics

Video marketing continues to be one of the easiest and most effective ways to reach out to your market today. Just consider the numbers: people watch more than 500 million hours of videos on YouTube every day. By 2021, projections indicate that about 17,00 hours of video content will cross global IP networks for every second. Also, the average user spends about 88 percent more time on a site when that site has videos. Those numbers give you more than enough reasons to add video content to your pages.

Expand Your Reach

Videos have the potential to become viral. Do it right, connect to your audience, and you could go viral on social media. That’s going to win your brand and business the kind of media attention that could launch your business to success. If you want to know how that’s going to work, then start looking for an online marketing company to help you come up with the video content that’s going to be perfect for your pages.

Convey More with Less

People would rather watch a long video than read a long block of text. If you want to improve information retention in your customers, then start adding video content to your pages. That video can do a lot to make your customers stay longer, which improves your conversion rates.

Stand Out from the Crowd

What’s better than local online marketing campaigns? Local online marketing campaigns that have videos. Targeted marketing can do a lot to get you the interest and attention of your buying market. Cinch the deal with potential customers by adding targeted videos.

Improve Consumer Engagement

By adding video content, you can also improve consumer engagement with your brand and business. That’s going to help increase your ROI. With video marketing content, you have the means to turn consumer engagement into lasting loyalty to your brand.

Is your website able to handle videos and quick loading time? If not, you need an online marketing company that understand web development like the back of their hands. Call Fasturtle Digital today.