Summary: Your website design should prioritize quick load times for its pages, have a mobile and ADA-friendly design, focus viewer attention on a clear call to action, and be consistent in your branding colors and fonts.

Website design is a critical component of your online presence, but it’s not just about aesthetics. Often, certain elements are overlooked in the design process, and these can significantly impact the user experience and the effectiveness of your site. Here are five commonly overlooked elements of website design that can make a world of difference when properly addressed.

1. Page Loading Speed:

Page loading speed is a fundamental aspect of website design that is sometimes underestimated. In today’s fast-paced digital world, users expect websites to load quickly. A slow-loading site can deter visitors and harm your search engine rankings.

By optimizing image sizes, minimizing HTTP requests, and employing browser caching, you can improve your website’s loading speed. This enhances the user experience, keeps visitors engaged, and boosts your site’s overall performance. Take a look at our Fastsite information page to learn more about what types of content is best suited for your website.

2. Mobile-Friendly Design:

The prevalence of mobile devices means that your website must be mobile-friendly. However, this crucial aspect is occasionally overlooked in website design. A responsive design ensures your site looks and functions well on various screen sizes, including smartphones and tablets.

By neglecting mobile optimization, you risk alienating a significant portion of your audience. A mobile-friendly design not only enhances user experience but also positively affects your search engine rankings, as search engines prioritize mobile-responsive sites.

3. Accessible Design:

Website accessibility is often ignored but is essential for inclusivity. An accessible website ensures that all users, including those with disabilities, can navigate and access your content. This includes features like alt text for images, proper HTML tagging, and keyboard navigation support.

When you overlook accessibility, you not only exclude potential visitors but may also face legal consequences. By prioritizing accessible design, you create a more inclusive online environment and show your commitment to reaching a broader audience.

4. Clear Call to Action (CTA):

A clear and compelling call to action is frequently missing from websites. Your CTA guides visitors on what actions to take next, whether it’s making a purchase, signing up for a newsletter, or contacting your business. Without a prominent and persuasive CTA, you risk losing valuable conversions.

Incorporate strategically placed CTAs throughout your website, using persuasive language and contrasting colors to draw attention. By doing so, you can guide visitors toward desired actions, increasing your site’s effectiveness.

5. Consistent Branding:

Consistent branding is a crucial yet often overlooked element of website design. Your website should reflect your brand’s identity through consistent use of colors, typography, and imagery. Inconsistencies in branding can confuse visitors and dilute your brand’s message.

Ensuring that your website aligns with your brand reinforces your identity and fosters trust with your audience. Consistent branding creates a cohesive and memorable user experience.

It’s easy to focus on the more obvious elements of website design and overlook critical details. Addressing these five commonly overlooked elements—page loading speed, mobile-friendly design, accessible design, clear CTAs, and consistent branding—can lead to an enhanced user experience, improved site performance, and ultimately, better results for your online presence. Contact Fasturtle to learn more from our team of digital marketing experts.