The majority of shoppers are now searching for items and services on the internet before making a purchase. Interestingly, although a typical search result will yield thousands of results, 92% of searchers will only consider businesses on page number one of local search results.

It’s only logical. If Google recommends them, then they must be good at what they do. Therefore, it only makes sense to ensure that your business is SEO optimized and appears on the first page of results to benefit from lots of internet traffic. Here are some marketing trends of 2021 that you can take advantage of.

Data-Driven Marketing

Analytics and SEO have always been and will remain an integral part of internet marketing. However, as technology is evolving, the customer journey is also becoming more and more complicated. Therefore, it is crucial to gather all the touchpoints that you can to analyze consumer behavior. There are a lot of benefits that come with using this approach. However, data-driven also requires a new set of skills and knowledge from marketing specialists. As such, it is expected that the most in-demand skill will be data analytics and visualization.

Multichannel Influencer Marketing

This trend has been around for a while, and it’s not slowing down. Fortunately, when dealing with influencer marketing, you don’t need to spend a fortune. There are a lot of micro and nano influencers you can engage with. Surprisingly, some of them with less than 25 000 followers seem to have the highest engagement. This means that working with them will achieve great results for your business.

Video Content

Apart from SEO, content creation is probably one of the areas with the highest investment in 2021. This is because most B2B marketers are utilizing video content to communicate with their audiences. Visual content is a key component of posts that perform extremely well. Marketers have observed that videos can come in handy when you want to evoke an emotional response. It has been shown that posts that do not contain videos get about 92% less traffic than those with videos embedded in them.

Hyper Automation

This is another top strategic marketing trend of 2021. It’s easy to understand why. Over time, many marketers have realized that hyper-automation is inevitable. Many businesses will continue to automate as many of their processes as possible. This is being made easier because of the availability of AI.

These are some of the key marketing trends of 2021. It is advisable to use some of these trends to engage your audience and grow your business.