When it comes to digital marketing services, pay-per-click advertising has been rapidly growing as one of the most effective methods of increasing site traffic and user engagement for a company. This is in no doubt due to the simple, yet effective technique of PPC strategy that delivers undeniable results. In fact, according to Lunio, 79% of marketers claim that PPC is hugely beneficial to the success of their business. If you’re considering utilizing this tool for your company’s needs, here are four things you should understand about working with PPC management.

1. Simple and Concise Content Is Key

When you’re working with mobile PPC advertising, it’s important to remember that the screens are significantly smaller than that of a desktop. Content on your ad should be clear and to the point so the user understands and can engage with the content quickly.

2. Understanding User Intent Is Crucial

Deciding to look up something on your phone often means you’re on the go or looking to buy or contact the business, not to perform in-depth research on a product or service. For mobile PPC, give the user what they want by having the easily accessible options they’re looking for.

3. Quality Keywords are Important for Success

Search engine optimization practices are a PPC campaign’s best friend. Pick keywords that you think would be searched by your potential customers to steer them in your direction. Decide if action keywords or research-oriented keywords work best for your needs, and go from there.

4. Extensions Offer More Chances to Engage

Utilizing ad extensions supply more chances for engagement. Common extensions that seem to be the most helpful include, but are not limited to, call extensions, price extensions, and message extensions. These options are typically what someone is looking for when viewing your PPC ad, so this makes it even easier to efficiently get connected with what they need.

Mobile PPC advertising is often more necessary than desktop PPC due to the increase in handheld technology for researching quick solutions. Whether you’re a small business just starting out or a large company looking to increase its customer base, PPC management services in any form are a great way to do this! By working with a digital marketing agency, you can learn more about the process behind PPC advertising and watch as you receive fast, data-backed results. If you’re ready to get started, give Fasturtle a call today to learn more!

Posted April 17, 2023