Content marketing is a vital part of your overarching digital marketing strategy. You need high-quality content to optimize your website for SEO, to market on social media, and to satisfy online users that come to your site with questions.

But how can you take your content to the next level to really get the most out of your investment? Here are three tips you can use to kick your content marketing up a notch.

1. Make local SEO a priority. It’s all too easy to see local SEO as the side hustle of your search engine optimization strategies. But considering 46% of searches on Google are local and 92% of searchers choose businesses on the first page of local search results, local SEO ought to be at the forefront of your content marketing.
2. Use the elements from your most popular pieces. Certain pieces of content will be more popular than others, but not always for the reasons you’d expect. Analyze what makes your popular content pieces different. Experiment with future content using those key differences to see if you can increase your foot traffic and user interaction. For instance, if a popular content piece uses photos throughout the article, you might experiment with future articles to see if using photos throughout those articles increases user interaction, too.
3. Answer new questions as they come up. It can be challenging to create content for your audience when you’re not exactly sure what they’re looking for. But one thing you can do that your audience will always appreciate is when you answer new questions that come up as your industry changes. If a new service becomes popular in your niche, take advantage of that popularity by creating an FAQ for online users who are new to that service. Helpful, high-quality content is key.

One of the best ways you can take your content marketing to the next level is to use a digital marketing agency Phoenix businesses can trust to get their names out there. Fasturtle offers a wide array of digital marketing services including content marketing, search engine marketing, and website design. To learn more about our digital services and how we can help, contact Fasturtle today.