You might already know how important blogs are for a business’s website. But do you know how to promote that blog effectively to get the most results? Do you feel like you reap all the benefits from your content marketing? You probably spent time and effort creating a blog to represent your business’s services and mission. Don’t let that effort go to waste! Let’s take a look at the three reasons you need to promote your business’s blog through social media advertising.

Drives More Traffic to Your Website

Everyone wants more traffic to their business’s website. Promoting your blog page can be a great way to get some new visitors. Every time you create and publish a blog post, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.

Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. By using a call-to-action or a contact form in your blogs, you can persuade readers to choose your company. Additionally, if you share your blog through social media advertising, you increase the likelihood of being noticed by more people.

Shows Customers You Are Passionate About Your Services

When a customer sees all the blogs your site has on your services or industry, they are more likely to believe that you are educated and knowledgeable. The best business blogs answer common questions their readers and customers have. In fact, when you consistently create valuable content or articles for your target audience and share it through social media advertising, it’ll establish you as an industry leader in their eyes.

Improves Your Ranking on Search Engines

Let’s be real, many business owners have heard that blogs can help SEO but don’t understand why. Blogs will directly help with link building, which is one of the factors Google considers when ranking a page. Valuable blogs or articles increase your chances of being referenced by other sites. Another benefit of backlinks is that they help you build your domain authority, which helps improve your overall discoverability in search engines.

Blogs are a great asset for businesses, but many blogs can go unnoticed by potential customers. To help ensure your hard work is being noticed, a marketing company like us knows how to increase web traffic to your site. Whether you’re looking to take your SEO strategy up a notch or you need an extra hand with your social media and PPC campaigns, we’ve got you covered. Give us a call today to get started!

Posted May 18, 2023