There are many features of good website design including scannability and search engine optimization. But there are still organizations out there using old-school website designs that send users running from their site without even thinking of converting.

How do you make sure that your own website design is not only looking good but functioning as it should? By looking at some of the most important elements of a successful website.

The following features are commonly used on websites that reach potential consumers, convert them, and keep them as recurring customers.

Local search engine optimization

Search engine optimization is recommended to get your website noticed by Google. While other search engines are out there, Google alone is responsible for up to 90% of all searches in the United States. That means it’s Google you want to focus on.

But while you’re making high-quality content and optimizing your on-site and off-site SEO for voice search, don’t forget about the importance of local SEO. Many online users who are looking to buy products are looking for local businesses. If you’re not using local SEO in your website design, you could be missing out on potential customers.

Streamlined layouts for content

One way to make your online content easier to read is to break up your paragraphs. It creates a conversational tone and keeps the reader moving their eyes where you want them to go. But if breaking up your paragraphs is the only thing you’re doing to streamline your web layout, you could actually make your website look cluttered with words.

White space may not seem great on paper, but it’s great on your website. Make sure when you’re writing content that there’s nothing on either side of that content that’s there to distract the user. The less you have on the webpage, the more streamlined the layout looks and the easier it is for your user to read.

Professional assistance

It can be tricky to get your website looking and functioning the way you want it to. That’s where digital marketing services come in.

With a digital marketing agency, you can rest easy knowing you have responsive web design, social media advertising, and more. To learn more about the elements of successful website design, contact Fasturtle Digital today.