Search Engine Optimization is a great way to get new users to land on your website. However, once your users have reached your site, it’s up to you and your digital marketing agency to get them to want to stay. That’s where an effective landing page comes in. Here, we’ll dive into some of the most effective features to include on your landing page, so you can feel confident knowing users like what they see.

1. A Fast Loading Time

According to Forbes, Google is responsible for 90% of all searches in the United States. That means if your website doesn’t load fast enough for your users, they may hit the ‘back’ button and look at the other search results to find the answers they need. This is a problem for two reasons. First, it increases your bounce rate, which tells Google that your website isn’t providing solutions for users, and they’ll reduce your SERPs. Second, you’re losing potential customers because of a problem that could be easy to fix. Your digital marketing agency can help to increase your website speed by optimizing images, reducing site clutter, and more.

2. A Unique Proposition

To get users to choose your website over your competition is to provide them with a unique proposition. What can you provide potential customers with that your competitors can’t? Include those benefits on your landing page in a clear and concise way that will convince users to stay and explore your website. Your digital marketing agency can help you word your proposition in a way that fits your brand voice and encourages users to work with you.

3. Visual Appeal

It’s important that your landing page is visually appealing when your users click on it. This is because the visual aspect of your website can tell users a lot about who your company is and what you do. If you have low-quality photos, poor color choices, awkward headlines, and no call to action, your users may lose interest in your website faster than you might think. Quality is especially important; grainy imagery can make users wonder if your website is a scam. Your digital marketing services have experience in design and can make sure that your landing page is aesthetically pleasing to users.

While creating a landing page may not be as advanced as website design, it’s still an important part of SEO and social media marketing. The right landing page can increase your conversion rates and boost your SERPs. If you’re looking to create a great landing page to get the attention of more users, Fasturtle is there for you. Contact us today to get started!

Posted 11/20/23