Most service businesses are invisible on Google — and it's costing them real money every single day. Customers are searching for HVAC companies, landscapers, house cleaners, and contractors in their city right now. If your business isn't showing up in those local results, a competitor is getting that call instead of you. Local SEO [...]
Social networks are excellent tools for promoting your brand and broadening your customer base. But if your business uses Facebook advertising you may be wondering: Is it worth the time and money? This article from Fasturtle, leaders in social marketing in Scottsdale, will help you leverage Facebook ads to expand local reach and get the [...]
Google’s recent removal of exact match keyword targeting from AdWords has resulted in serious uncertainty and makes keyword optimization and research that much more difficult. This article from the search engine optimization experts at Fasturtle will discuss the implications of the change and some tips for going forward. AdWords - A tool of choice for [...]
Sharing content across multiple social networks is not a one-size-fits-all endeavor. Each platform is unique, and requires a tailored strategy to engage its specific audience. This article from Fasturtle, experts in social media marketing in Scottsdale, examines the best ways to share content on the top five social networks: Network: Facebook Strategy: Blend In [...]
On August 28, Google ended its three-year trial with Google Authorship; Author Rank, however, lives on. How is it possible to have Author Rank without Google Authorship? And how does Author Rank compare to Authorship? This article from the search engine optimization experts at Fasturtle explores their differences and what the future holds. About Google [...]
Search engine optimization is a key component of any successful blogging campaign. It must be implemented thoughtfully and meticulously, with one eye always on the intricate and ever-changing SEO landscape. Even the most talented bloggers and SEO firms still make crucial mistakes when blogging— here’s a sampling: 1. Indexing Every Page - Pages such as [...]
If you’re new to the world of SEO techniques, the importance of link building may be hard to grasp. Even if you have experience with building links, the ever-changing search engine optimization landscape means there is no time to get too comfortable. No matter which camp you are in, this article will help you further [...]
Social networks are excellent tools for companies looking to enhance their visibility and connect with consumers on a large-scale yet personal level. Some industries, such as fashion and travel, have seen more success with it than others (finance and insurance are slower to engage with it). In the healthcare industry, feelings are mixed as there [...]
People today are less concerned about data privacy than they were just ten years ago. When Amazon first began offering suggestions based on purchase habits, consumers were uncomfortable. Today, they expect to be given recommendations that enhance and simplify their shopping experience. That is not to say, however, that consumers are not aware of the [...]
Content marketing that captivates and entertains is a big challenge for consumers and businesses today. Luckily, digital marketing has come a long way from standard interruptive advertising, moving into shareable, personable and informative content that is more targeted and engaging. One such step forward is social engagement apps. These invite audiences into a relationship with [...]
