Posts Tagged ‘internet marketing’

Website and Internet Marketing Terms to Remember – Quick Tip

Friday, May 21st, 2010

Too often we get wrapped in our own business of the “internet speak” and we forget that some clients may or may not know the technical and internet marketing lingo we use. Or, it is being used incorrectly.

So here is a list of terms to familarize yourself with, we hope it helps.

•Above the fold: Content and/or ads that appear on a page before a viewer needs to scroll.

•AIDA (attention, interest, desire, action): The direct marketing acronym for steps to purchase.

•B2B (business to business): Companies and sites that market to other businesses.

•B2C (business to consumer): Companies and sites that market to individual customers.

•banner ad: A graphic ad that links to the advertiser’s site.

•call to action: A marketing technique that asks prospects to take a specific action to move toward a sale.

•cookie: Identifying code downloaded to a user’s machine to recognize repeat visitors or track online activity.

•conversion rate: The percent of site visitors who take a particular action or make a purchase, often called converting browsers to buyers.

•CPC (cost per click): Amount actually paid for a click-through to a site from an ad.

•CPM (cost per thousand): The advertising cost to reach 1,000 viewers or listeners; allows comparison among various advertising methods.

•CTR (click-through rate): The percent of people viewing an ad who click on it.

•PPC (pay per click): Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM).

•ROI (return on investment): The amount of money earned (or lost) as a percent of the amount invested, usually stated for a period of a year; can compute for a Web site, an ad campaign, or an entire business.

•SEO (search engine optimization): The process of making a Web site search-engine-friendly to improve ranking in search results.

•SEM (search engine marketing): The combination of SEO with paid search marketing through PPC, paid inclusion, or paid appearance.

•URL (uniform resource locator): Address designating the location of information on the Web; includes a registered domain name.

•Widget: Small application tool placed on a Web site to add value.

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Fasturtle wants to make sure you know what your reputation is online!

Tuesday, April 27th, 2010

With the development of technological advances, new challenges emerge. People now are able to make consumer and business decisions from the convenience of the internet.  These users can make a variety of claims about an individual, business, or organization.  The internet has also empowered nearly everyone with a dispute, whether real or imagined, to publicize these gripes. As a result, a quick check on a search engine might bring up some pretty undesirable allegations about a person or brand name.

Knowing these things can help you satisfy these concerns and prevent an abundance of negative information from harming you in the long term. You can engage in defensive public relations when you feel like something is going to affect your reputation negatively. Now you can learn who is having the real influence over how you are perceived by the general public and work actively to perfect it.

Google has a great FREE service called Google Alerts, where users determine the frequency of checks for new results. Three options are available: “once a day”, “once a week”, or “as it happens”.  You would select keywords like your company name, the CEO’s name, an executive at your company, etc. and Google will notify you when new results come in for those keywords.

Don’t let the internet run wild with your reputation. Take charge and get an account with Google Alerts so you can ensure that you are viewed in the proper light.

If you need any help, give Fasturtle a call 480-348-0467 or email us at sales@fasturtle.com

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Fasturtle Launches FastSites (sm)… Affordable Website and Search Engine Listings to Power America’s Small Business Growth

Thursday, September 3rd, 2009

SCOTTSDALE, Ariz. – September 1, 2009 – Fasturtle has created a strategy to help small businesses and professionals increase revenue. Since small businesses are also the drivers of employment growth, Fasturtle has launched a full suite of affordable website and search engine listing solutions to help these key business enterprises quickly have measurable web results and grow.

“We wanted to provide a personalized semi-custom website solution with powerful search engine listing tools at a fraction of the normal cost to help small businesses and professionals quickly establish and expand their business during these turn around times,” said Eric Olsen with Fasturtle. “Our entire solution can have a business on the Internet and creating strong brand identity all within one week.”

The FastSitesSM solution provides an affordable semi-custom designed website with an easy to use content management solution. The content management solution empowers the small business or professional with the ability to easily make unlimited updates to the content of their site without exuberant maintenance fees. They are also prebuilt to be search engine friendly.

“Small businesses and professionals looking for an easy to use semi-custom built website that they can manage and control the content have a great option with the FastSitesSM solution,” Olsen said. “Combined with the FastSubmittal program, the entire small business package can quickly get a business launched and driving website traffic.”

Paired with the FastSitesSM solution, Fasturtle is offering FastSubmittal search engine listing solutions. For only $95 Fasturtle will submit a small business website to the top 20 most used search engines including Google, Yahoo and MSN as well as 1000s of highly searched specialty search engines and niche sites. They will also provide the business with a report detailing where the site was submitted and under which category the website applies.

For small businesses and professionals interested in keyword listings, Fasturtle’s FastSubmittal service will show business owners where they ranked according to their targeted business keywords. This informational report starts the legwork on a comprehensive online marketing campaign and is affordably priced with the normal Fasturtle FastSubmittal service for only $195.

“We are happy to be providing this comprehensive Internet solution as a strategy to help small businesses and professionals get off the ground and grow fast,” Olsen said. “As they grow, we grow with them and everyone benefits. It’s a win win!”

For more information on Fasturtle small business and professional services, please call 480-348-0467 or visit their website at www.fasturtle.com.

FastSitesSM One Page Info Sheet (PDF)

About Fasturtle

Fasturtle is the leading provider of website marketing solutions and award winning website production. Fasturtle offers a wide range of services, including website design and hosting, e-mail support and search engine marketing. With precision optimization techniques, Fasturtle ensures current, as well as prospective, customers can find clients’ sites easily via search engines, where 87% of all internet traffic begins. Clients range from small business owners to large multinational corporations and are located across the United States, Europe, and Asia. Call (480) 348-0467 or visit www.fasturtle.com for more information.

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