Posted by Eric on May 5th, 2009
We want you…to vote for us! We would like your help in making Fasturtle the #1 ranked internet marketing company in Arizona! In order to become the best, we need your support.
Follow these easy steps to cast your vote:
- 1. Click here to visit the Ranking Arizona website
- 2. Click the “Search by name” option
- 3. Type in the word “Fasturtle” and select the first option (Advertising and Marketing / Internet Marketing / Fasturtle Technologies)
- 4. Click the button “Cast My Vote”
From all of us at Fasturtle, we sincerely thank you for your support!

Posted by Jay Robinson on March 16th, 2009
Please complete this sentence: Hi, my name is _________, I’m a ( designer / developer) and I stare into a lightbulb all day.
You with me so far? Staring at a bright white background while you read and work is like staring into a light bulb. It’s only a matter of time until as computer junkies we need thick black-framed glasses. I’d like to tell you about two applications I use to save my sight, and they both work great on Mac OS X.
The first app helps you remember to give your eyes a pause rather than remain fixed on a screen for hours on end. AntiRSI gently reminds you every few minutes to let yours eyes focus on things at different distances around the room. All times are adjustable, so Customize AntiRSI to your workflow: Make micro pauses from 1 to 30 seconds long, and the time between pauses from 1 to 16 minutes; let it remind you to get out of your chair for a few minutes each hour. AntiRSI has a pie-chart icon that updates as it sits in your Dock so you can recognize how long you’ve been working.

The next app is Nocturne, which helps invert screen colors to your liking. As a designer you know that light text on a dark background is not always the best for the masses — but as a developer, you can really appreciate some inverted colors when you’re staring at mountains of code all day. Nocturne sits in your Menu Bar and shows up as a little Sun. Click on the Sun to switch to Night Mode and invert the screen. Choose grayscale, inverted, or change colors to something you find more soothing. Nocturne is great when you’re working in the dark, or simply to avoid some eye strain during the day.

Keyboard Shortcut Tip: If you don’t want to download an application, check out your inverted screen right now by pressing Command-Option-Control-8. Press again to switch back.
As one last tip, simply try turning the brightness down on your monitor. While working with my 24” iMac, I keep the brightness on the lowest possible setting and it’s still very bright. Do you have any tips that keep you from turning into the Hunchback of Notre Dame after hours on the computer? Sound off in the comments!
Posted by Amanda on March 3rd, 2009
Recent discussion about the benefits of doing speculative design comps for clients has me thinking: there’s got to be a better way to present design concepts that don’t result in wasted effort. One solution I’m fond of is creating a mood board, which is essentially a collage that captures the look and feel of the website without getting caught up in details.
What is a mood board?

The folks at 404 Creative offer the following explanation:
Read the rest of this entry »
Posted by Paul Redmond on February 25th, 2009
I recently learned of a book titled The Power of Less by Leo Babauta, author of the popular Office Zen. This book helps the reader understand the importance of getting rid of unimportant tasks at work and home. As I read reviews and an interview about the book with Leo Babauta, I started relating his book to design and communication, and simple principles that make them more effective. In design and communication, less is more.
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