Fasturtle: scottsdale blog

Thank You

Posted by Jennifer Lee on June 10th, 2010

Grazie. Domo arrigato. Danke. Mahalo. Gracias. Merci. Thank you!

As many ways as we can say it, we are! We are reflecting on what makes us run here at Fasturtle this summer, and that is you, our clients! Always reshaping & evaluating our business, we always ask what can we do better?…the best place to start, is to start by saying thank you!

It’s a small gesture of our appreciation, we know, but we also know that you have a choice when you choose your partner’s in marketing. We take pride in the opportunity to be your partner!

In a continuing effort to perfect our service, we ask our clients what can we do to better serve you? What do you look for in a marketing partner? What do you value the most in customer service?

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Fasturtle launches new site for Salt Creek Home Furniture!

Posted by Tennille Howard on May 27th, 2010

Fasturtle just launched a new site for Salt Creek Home Furniture. Salt Creek Furniture offers and amazing array of Bedroom, Dining, Home Entertainment and so much more! They are able to meet the ever-growing demand for high quality, stylish and functional home furnishings typically not found in most home furnishings stores.

Their retail locations offer a unique experience… you can shop in peace and quiet! Conveniently located in North Scottsdale as well as Tempe near Ikea.

At Salt Creek, once they greet you, they are there to help, as you require. This is a family business and there are no commission sales people on the floor.

Salt Creek Home Furniture was a true demonstrator of our ability to create an innovative and highly functional website for any business – no matter how small or big. We offer a truly affordable local solution to help Arizona business continue to grow and prosper by using the Internet.

You can see their new site at www.saltcreekhomefurniture.com!

If you have any questions about office and home furniture or a question about working with Fasturtle please give Ed or Jason Cameron a call at (480) 443-1400.

For more information on Fasturtle and how we can make a website for your company, please call 480-348-0467 or visit our website at www.fasturtle.com.

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Website and Internet Marketing Terms to Remember – Quick Tip

Posted by Eric Olsen on May 21st, 2010

Too often we get wrapped in our own business of the “internet speak” and we forget that some clients may or may not know the technical and internet marketing lingo we use. Or, it is being used incorrectly.

So here is a list of terms to familarize yourself with, we hope it helps.

•Above the fold: Content and/or ads that appear on a page before a viewer needs to scroll.

•AIDA (attention, interest, desire, action): The direct marketing acronym for steps to purchase.

•B2B (business to business): Companies and sites that market to other businesses.

•B2C (business to consumer): Companies and sites that market to individual customers.

•banner ad: A graphic ad that links to the advertiser’s site.

•call to action: A marketing technique that asks prospects to take a specific action to move toward a sale.

•cookie: Identifying code downloaded to a user’s machine to recognize repeat visitors or track online activity.

•conversion rate: The percent of site visitors who take a particular action or make a purchase, often called converting browsers to buyers.

•CPC (cost per click): Amount actually paid for a click-through to a site from an ad.

•CPM (cost per thousand): The advertising cost to reach 1,000 viewers or listeners; allows comparison among various advertising methods.

•CTR (click-through rate): The percent of people viewing an ad who click on it.

•PPC (pay per click): Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM).

•ROI (return on investment): The amount of money earned (or lost) as a percent of the amount invested, usually stated for a period of a year; can compute for a Web site, an ad campaign, or an entire business.

•SEO (search engine optimization): The process of making a Web site search-engine-friendly to improve ranking in search results.

•SEM (search engine marketing): The combination of SEO with paid search marketing through PPC, paid inclusion, or paid appearance.

•URL (uniform resource locator): Address designating the location of information on the Web; includes a registered domain name.

•Widget: Small application tool placed on a Web site to add value.

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Twitter: Why should your business have it?

Posted by Tennille Howard on May 18th, 2010

If you have a small business and you aren’t using Twitter, hopefully this blog will help you realize why you need to set up an account today! Anyone that has the internet or even a cell phone these days uses it! Twitter is a free service that allows anyone to say almost anything to anybody in 140 characters or less. It’s the “what are you doing right now” kind of micro-blogging that makes you a part of online social communication.

You could say that it’s a stupid application, that no business gets done there, but there are too many of us that can disagree and point out business value. Here are the Top 7 reasons why you should use Twitter for your business.

Your business should have Twitter because:

7) Everyone else is doing it.

Your neighborhood convenience store owner is using it, the flower shop down the street, and even your landscaper. Even big corporations like Dell, HP, AT&T and Microsoft. Having your business on Twitter is the thing to do!

6) Twitter is good optics.

Using Twitter is evidence that your small business is hip to the social media craze. Although having a website is a good tool, it just doesn’t seem like that’s enough anymore.

5) Twitter is a fast way to get the message out.

You can let potential or existing customers know what’s going on with your business, whether it be a new product or a deal that your company is offering.

4) Twitter will help you stay on top of your industry and/or market segment.

Twitter lets you hear what other people are saying. Using Twitter Search you can find out what people are saying about a particular topic, that way you stay aware about your company and the competition.

3) Twitter will help you refine your brand.

By participating in Twitter, by communicating and not just spamming advertisements for your business, you can present and develop the kind of image that attracts your potential customers, and refine your brand.

2) Twitter is a great networking tool.

Being on Twitter will give you the opportunity to talk to people that you would never get the chance to in everyday life. And some of those people might be the very business contacts you’ve been seeking, people you want to start projects with, source product from or even hire.

1) And the most important reason your small business should use Twitter – because Twitter lets you engage your customers.

Posting information about your products and/or services is the obvious use. But Twitter also gives you a tool to listen and found out about your customers – what they like or dislike about your company, how they feel about your brand, what suggestions they have for improvement, what their favorite products are and why. This will make your business more successful, feedback from current customers or even potential customers.

You will want to make sure, though, that you’re following the Twitter promotion rules for small businesses. If you don’t use Twitter properly, you can end up being seen as a spammer and damaging your small business’ reputation.

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Maintenance, Maintenance, Maintenance!

Posted by Tennille Howard on May 13th, 2010

Hi Fasturtle Followers,

Too often business owners get a website built, post it and leave it alone. This is the most economical piece of marketing you have as a business owner. When built right you can easily update specials, offers and great information on a weekly basis. This all generates buzz about your business and increases inquiries.

Whether adding new products and services, keeping information fresh or upgrading your entire site. Maintenance must be done on just about every site on the internet to maintain or increase visitor traffic and to keep or better your rankings in the Search Engines. Letting your information become outdated or not placing new products and services, and not striving to place new information and solutions, deteriorates your site’s value for your business.

Many small business owners are busy running their business to really understand that a website that generates leads consistently will make a big difference in their company. Your website can capture leads for you 24 hours a day, 7 days a week, even when you’re closed. Your website is where people get information about the business. When you aren’t keeping your website up to date, then that is the image that your company is portraying. Your website is your greatest sales tool and should be your number one lead generator!

Would you let your grass over grow on your lawn? Or let food in your fridge spoil and cause that awful smell in your kitchen? Then why do so many small business owners build a website and forget about it? Profitable businesses update their website at least quarterly, if not monthly.

Fasturtle offers great monthly maintenance programs starting at only $199 per month! Call Fasturtle today at 480-348-0467 to get more information on how you can continue to generate leads through your website!

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